Printed Event Passport
Mount Royal, Student Service Expo: 2025
Skills: Branding, layout design, information hierarchy, concept development, instructional writing, print preparation
The Student Service Expo aims to engage new and returning students by encouraging them to interact with campus services and discover the resources that can best support their academic journey.
Backround
I had the opportunity to use clear, intentional visual communication to simplify a complex campus experience. Through designing the Student Services Expo Passport, I helped students more easily understand, navigate, and connect with key university resources.
The Opportunity
I focused on simplifying information, strengthening visual hierarchy, and creating a clear, inviting layout that guided students through the event with ease.
My Area of Focus
I worked with the Student Experience team to develop a prize-based engagement model that encouraged students to visit three booths and record what they learned at each. I also cataloged all prizes for the draw, helping shape both the strategy and execution behind the passport.
Concept Development
I designed the passport to be instantly understandable without verbal instructions, using clear hierarchy and intuitive prompts. I also followed MRU brand guidelines to keep the piece cohesive with the university’s visual identity.
Design Development
Event Day: September 18th, 2025
Results
The passport increased booth participation, guided students through the event with minimal instructions, and helped students connect with services they may not have explored otherwise. More than 500 participants used the passport throughout the event.
Tools Used: Adobe Illustrator.
Contributions: Brand development, passport design, engagement strategy creation, booth-interaction requirements, and overall concept execution.